5 Signs a Marketer Lacks Emotional Intelligence
A good marketer has the skills, knows how to use the latest technology, and excels at planning and executing activities.
But what a good marketer often lacks is emotional intelligence.
Emotional intelligence is defined as, “The ability to perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional knowledge, and to reflectively regulate emotions so as to promote emotional and intellectual growth.”
I’d argue that overcoming barriers in emotional intelligence and having a strong emotional intelligence is what separates good marketers from great ones.
They have the ability to overcome navigate emotional challenges, especially those in the seemingly cold world of B2B marketing.
Take a look at these common signs that marketers aren’t emotionally intelligent, or they are simply forgetting to apply it to their work.
Tasks Dominate the Relationship
Obviously, every conversation between a brand and its customers will have the same end goal — a sale.
But for marketers with low emotional intelligence, this might mean that the content they create is insensitive to the needs of the prospect. It might sound too salesy, or focus on qualities the creator thinks are important, but the customers do not.
An emotionally intelligent marketer knows that thinking about the potential of the relationship between a brand and a lead opens up space for a better one.
Consider what you can do for them, what you can BE to them, instead of just thinking about how much money they could add to your bank account. Don’t let the end goal (or task) of selling overshadow an even healthier and more productive relationship.